Facebook is actually collecting statistical information from their users to track ad preferences, according to an article from Fox News.
Facebook tracks what you click on or interests you specified and records that as your “interests”. These recorded “interests” are then used to rule out which ads to give specifically to your news feed as you browse along the site. However, the system is not 100% accurate as it only bases the ads from the Facebook content a user clicks, thus only holding statistical data that can easily be manipulated by clicking different things altogether, or completely modifying it yourself through the Facebook Ad Preferences Page. With every link that the users clicked on the News Feed, Facebook could somehow claim it knows the user through their “interests”.
The Facebook Ad Preferences Page will help the user thoroughly sort out which ads they want, or pinpoint hunt that certain ad that they strongly dislike and take it off their supposed “preferences”.
The Ad Preference doesn’t seem to show any major compromise of data leak so far. The worst case scenario for a data leak from the Ad Preference list is to supply them ads that they “don’t” like, as it’s really just basing statistical data records to help the site predict which ads to dispense on your News Feed. Sensitive data such as residential addresses, phone numbers, and credit card data are far from the reach of the Ad Preference Page.
The thought of Facebook collecting data under your nose seems pretty alarming, and these Ad Preference data can be accessed through the user’s respective accounts without hassle. So far, Facebook tracking these data poses no danger unless the list only affects which Ads to show and which the user can outright ignore. The system looks harmless unless reported otherwise in the news, so keep your eyes updated if the Ad Preference system gets risky.
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