Barbie Gets New Looks While Men React ‘Where’s Dad Bod Ken?’

Barbie gets a complete makeover with a collection of new looks. Is life in plastic more fantastic now with Barbie? And what does Ken and everyone say about all this?

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Barbie gets new looks in the 2016 Fashionista collection – 33 different looks to be exact – featuring three new body types namely, curvy, tall and petite. Barbie’s manufacturer, Mattel, announced the new Barbie will also come in seven skin tones, 22 eye colors and 24 hairstyles. Michelle Chidoni, who is the spokeswoman for Mattel, says, “By introducing more variety into the line, Barbie is offering girls choices that are better reflective of the world they see today.”

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But what does the world say about Barbie’s biggest change since 1959? Kris Macomber, a sociology professor at Meredith College, says that she’s “reluctant to celebrate Barbie’s new strategy because it doesn’t change the fact that Barbie dolls and other kinds of fashion dolls still over-emphasize female beauty. Sure, all body types should be valued. And, sure, all skin colors should be valued equally. But why must we keep sending girls the message that being beautiful is so important?”

Kumea Shorter-Gooden, co-author of Shifting: The Double Lives of Black Women in America, stated in the past that Barbie has a bigger impact on black girls when it comes to skin color and hair. She praised Mattel “for diversifying the size and look of Barbie,” but added that “European-American hair still prevails,” and that the dolls’ outfits still “convey a traditional and constraining gender norm about how girls and women should look.”

While Barbie’s big change is still subject to a lot of scrutiny, men spoke out, “where’s dad bod Ken?” Twitter was flooded with posts demanding a “realistic-looking” Ken, hairy-chest, beer belly and all. Even though most of these were humor-laden posts, it still got the world talking.

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The image of Barbie has been a popular symbol of this society’s standard of beauty for decades. And here she is now completely evolved with 33 different looks. Some applauded Mattel for it, while some still made negative remarks.

Perhaps, what needs changing and evolving is this society’s ideals. The poor doll had to undergo so much “plastic” surgery to become “socially acceptable.” And what about us? As Macomber said, “why must we keep sending girls the message that being beautiful is so important?” Every girl, every woman, and every person should be his/her own representation of what beauty is. The doll is still, first and foremost, just a toy and we allowed her to play with our self-esteem.

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Rihanna Puma Fashion Show Gives Marie Antoinette A Collection To Wear At The Gym

Rihanna’s Puma fashion show in Paris on Wednesday was the harbinger of a totally new era in streetwear. The Fenty x Puma collection was exactly what Rihanna promised it would be, something to wear “If Marie Antoinette was going to the gym.” "If Marie Antoinette was going to the gym and needed something to wear" – Rihanna on her Fenty Puma line #PFW https://t.co/kNqyRbh4W0 — Vanessa Friedman (@VVFriedman) September 28, 2016 The Rihanna Puma fashion show was the kind of crazy that only the blatantly wild singer, entertainer, and athleisure and shoe designer could have managed to create. Casual streetwear like track bottoms, hoodies, and sneakers were given a dramatic twist with lingerie fabrics, floral prints, laces, and pearls studs in an ensemble that ranged from ivory to army green and from pink to nude. Rihanna Puma Fashion Show Shatters Gender Traditions Both female and male models, who adorned the whackily styled clothes as they walked in the hallways of the palatial Hôtel Salomon de Rothschild, sported such gender-tradition shattering outfits as lace skull caps, bow-front Fenty slides, corseted hoodies, and ruffled knapsacks. The decadent lifestyle on display at the Rihanna Puma fashion show would have caused the notorious French queen, Marie Antoinette, to probably squeal with joy. [Image by Andy Kropa /AP Images] The 28-year-old star said that all of her clothes were designed according to what she liked to wear. “I wanted them to feel like this is what Marie Antoinette might wear to the gym, or play tennis in. I imagined it like that, and I hope people receive it in a fun way. The other challenge was having to design part of the collection for men. I ended up just going back to myself for that, because, you know, I wear men’s clothes all the time. So I thought to myself, ‘Just design what you like to wear.’” Ready 4 RiRi. ???? #TaylorHill (@taylor_hill) + @x.valentine #backstage at today's @pumabyrihanna @fentyxpuma #PFW show. #???????? #???????? #IMGstars A photo posted by IMGmodels (@imgmodels) on Sep 28, 2016 at 1:19pm PDT Rihanna Robyn Fenty is now creative director at Puma for the women’s wear line, adding to the new horde of celebrity designers, according to Vice. The delightful star from Barbados forms the major part of the brand’s plan to enhance its women’s business. For Rihanna herself, it is the next step in her move to court the high-fashion industry. Rihanna’s Rising Status In High-Fashion Industry She has brought her trademark femininity to the Fenty x Puma collection with knee length sleeves, ultra-wide pants, and wild ruffles. Models wearing pastel-colored streetwear carried handheld fans and were touched up with ultra-cool accessories like corsets, pearls, baseball caps, and ruffles. Only someone like Rihanna, who takes away the prize of being the bad gal of this generation, could have dared to serve something like this and successfully pull it off too. Even fashion critics were left speechless. I have no comment at the moment beyond: here it is. Well, except this: Is @rihanna an AKA? #pinkandgreen #FENTYxPUMA #PFW pic.twitter.com/ysaiTb5pa9 — Robin Givhan (@RobinGivhan) September 28, 2016 And there was no dearth of stardom in Rihanna’s line-up of models either. Riri had the likes of Taylor Hill (Victoria’s Secret), Imaan Hammam, Lexi Boling and Anwar Hadid walking for her. Inspiration For The Fenty x Puma Collection Rihanna told Vogue that her Puma fashion show collection was inspired by 18th-century French culture. “I didn’t want it to be super-bubbly, so I kept it a bit street—everything was super-sporty and definitely highly influenced by 18th-century French culture, and the style of that time, mainly Marie Antoinette, and the Palace of Versailles. She just had this regal way about her, and everything she did was big. I wanted to mix that in with sport.” She admits that she was enamored by the architectural beauty of Paris when she visited the city as a teenager. She even appreciates its streets, lampposts, and fountains built at the roundabouts. She has also been to Versailles and has visited the rooms and halls where Marie Antoinette once lived. She admits that the influence stayed with her and inspired the things she did. AP Images (Secondary): [Image by Andy Kropa /AP Images] The Rihanna Puma fashion show in Paris ended with Rihanna taking her bow in a baby pink ensemble, with a handheld fan and her lovable smile, perfectly representing the Fenty x Puma collection. A happy @rihanna after her decadent Parisian debut @FENTYXPUMA @PumaByRihanna pic.twitter.com/L9SAaWTXEG — susiebubble (@susiebubble) September 28, 2016 [Featured Image by Diane Bondareff /AP Images]

Lily-Rose Depp New Face Of Chanel, Plus, A Look At Her Style

While Lily-Rose Depp’s father, Johnny Depp, is dealing with the passing of his mother and sudden divorce from his wife Amber Rose, the 16-year-old is celebrating some exciting news, for once. The aspiring model has been announced as the fresh new face for Chanel No. 5 L’Eau. On Monday, May 23, Chanel named Lily-Rose Depp as the face of their advertising campaign for their new fragrance, which was created by the brand’s in-house performer Olivier Polge, according to WWD. Both the perfume and the ad campaign will launch in the fall. “SHE’S KILLING IT”: Johnny Depp’s daughter, Lily-Rose, to be face of new Chanel fragrance https://t.co/bBS7jRUq2g pic.twitter.com/lzsQMRgBZf — New York Daily News (@NYDailyNews) May 25, 2016 Lily-Rose Depp is the new face of @Chanel No. 5 L’Eau! https://t.co/Rskk0o6RFj pic.twitter.com/lKm7EYGvm4 — Us Weekly (@usweekly) May 23, 2016 Lily-Rose Depp has already climbed the ranks of modeling by being the face of Chanel’s Pearl eyewear collection that was launched in September 2015. Additionally, Depp is also taking over the acting world by starring in three new films: Yoga Hosers alongside her famous father, Planetarium, and The Dancer. Depp made her acting debut in the 2014 film Tusk. She made her foray into her modeling by appearing on the spring 2016 issue of Love magazine alongside Stella Maxwell. Lily and Stella’s cozy cover sparked the dating rumors around the time. Some fans took to social media to wonder if Stella, who previously dated Miley Cyrus, was dating the model despite their obvious age difference. That was also around the time that Lily came out as ually fluid. Lily-Rose Depp has also been making a name for herself with her carefree and laid-back street style. The teenager stole the spotlight at the 2016 Cannes Film Festival when she wore a hoodie and shorts. But it wasn’t any old hoodie and shorts. Lily-Rose wore a red and blue Chanel bouclé knit hoodie and shorts with a pair of cherry red stilettos. She completed her simple look with red nail polish, minimal makeup, and waves styled in her hair. Lily-Rose Depp looks AMAZING in this new Chanel beauty campaign: https://t.co/4dCkyblzQW pic.twitter.com/QRBcqwapqa — ELLE Magazine (US) (@ELLEmagazine) May 23, 2016 Then she wowed the crowd in a stunning gown at the event. Femail (via the Daily Mail) broke down four of Depp’s red carpet looks at the Cannes Film Festival. For her first look, Depp wore an off-the-shoulder black gown with mesh paneling and gold beading when she made an appearance for her new film The Dancer last Friday night. The dress featured a white T-Shirt layered underneath on the runway, but Depp chose to bare her shoulders. Then an event photo from Saturday showed Lily in an off-white Chanel Couture crop top blouse with blue printed denim jeans. Lily-Rose completed her sophisticated look with a gold heart-shaped bangle bracelet, simple hoop earrings, and purple suede low block heels. Then Lily was seen leaving a party in Cannes wearing a black and gold silk bomber jacket over a flirty white print ruffled dress. 16-year-old actress Lily Rose Depp on her intimate kissing scene with @Sokothecat: https://t.co/Qj60hnQn07 pic.twitter.com/dGbZQ9O1ZP — W magazine (@wmag) May 26, 2016 She topped off her look with deep red lipstick and a pair of silver Chanel heels that retail for $1,100, according to the British tabloid. According to Vogue, Depp’s style has come a long way ever since she’s grown up in the public eye. Unlike most actresses her age, Depp doesn’t play by the rules and even has figured out her personal style at such a young age. Four times Lily-Rose Depp has commanded the red carpet in @CHANEL https://t.co/7hTfjkRk1d pic.twitter.com/93mNY8sm1P — Vogue.fr (@VogueParis) May 24, 2016 In an interview with W Magazine, Lily-Rose Depp explained her love and fascination with the Chanel brand. When she was just eight years old, she met Karl Lagerfeld with her mother Vanessa Paradis and father, Johnny Depp. “I looked through all the Chanel shows. I picked a dress that Karl had paired with a little white t-shirt. I loved the armlets, I felt it was Cleopatra-esque.” In her recent film, Planetarium, Depp will star opposite Natalie Portman as her sister. The French drama is set in the 1930s and revolves around their relationship with each other and the supernatural world. “It was the first time I read a script in all French. But once I read the script and was enchanted with the story, it wasn’t that difficult for me.” What are your thoughts on Lily-Rose Depp’s new venture with Chanel? Do you think she’s the perfect face for their new fragrance? Sound off below in the comments section. [Photo by Andreas Rentz/Getty Images]

Kylie Lip Kit Update: Where To Buy And What's New

At 3 p.m. PST on Monday, Kylie Jenner announced that she finally named the new orange lip kit shade “22” on KylieCosmetics.com. By 3:16 p.m. PST, it was all sold out. If you want to air your frustration, elation, or grievances, Twitter is the place to do it.  Twitter reacted to the orange Kylie Lip Kit, named “22,” which debuted yesterday.

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While no one knows the significance of the new lip kit’s numeric name as it is very much different from the typical kit names: Dolce K, Candy K, I’m sure it won’t be long before she peels back the layers and tells everyone the meaning behind it. Until then, it’s a ~SeCrEt~.

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Because Kylie loves exciting news, she posted on her app that the newest shade as well as a restock of “a few other popular Lip Kit colors” will be available on KylieCosmetics.com today at 6 p.m. EST.

There is also a fresh batch of Twitter reactions to being shut out of the latest Kylie Lip Kit restock, which sold out in seven minutes according to a tweet issued by Kylie Jenner herself. Kylie teases her new shade on Instagram. Customers were once again shut out, dealing with an overloaded site that buffered and crashed. There also seemed to be a lot of shoppers that managed to update their carts, entered their billing and shipping info, and then learned the product they were attempting to buy had actually sold out. She tells you what it is and it isn’t what you thought it would be. She stocks the new lip kit on her site. You try to press “Add to Cart” until the site tells you the shade is sold out, and you bang down your mouse really hard in frustration. In a Snapchat video, Kylie gave a look at how freaking fast 22 actually sold out. About 100,000 people were on KylieCosmetics.com two minutes after the shade was released.

Some shoppers expressed legit and increasing frustration, while others restored to humor and Kardashian family and even Oprah memes to get the point across. At this point, Kylie Lip Kits have moved past their cult status and are legit beauty industry unicorns.

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A user was furious to the point of cursing about not getting a Lip Kit. However, Kylie Jenner also offered some business suggestions. She has even promised a restock before the end of the month, so keep your fingers crossed for the dark shade she teased.

Gamer? Join us Advertisement Advertisement Up Next The Top 5 Times Kylie Jenner Hinted That She is Married to Tyga Topics: 22, Kylie Jenner, Kylie Lip Kit Update, The New Orange ShadeDiscussion about this post Please enable JavaScript to view the comments powered by Disqus.
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Khloe Kardashian's Good American Denim Line Receives Surprising Mixed Reviews

Since Khloe Kardashian launched her Good American denim line in October, several reviews of her jeans have become available. And let’s just say, not everyone is in love with the 32-year-old Kardashian’s latest project. Some of the styles have since sold out following the October 18 launch, which goes to show how excited women are to finally have a denim line catering to all body types. However, as the reviews become available, not all women are finding the jeans to live up to the hype. Khloe Kardashian speaks at the Good American launch [Image by Alberto E. Rodriguez/Getty Images] Three ladies over at the Revelist tried on a few pairs of Khloe’s Good American jeans and had mixed feelings about the denim. They ordered different sizes from Kardashian’s 0 to 24-sized line and called the fitting “a bumpy ride.” “All told, I ordered $1,868 worth of Good American denim. Since the sizes run the gamut, I asked a few friends to help me with a straight- and plus-size review. It was a bumpy ride… ” Since Khloe advertises her new jean line with an emphasis on the fact it’s for every shape and size, some of the women were surprised to find the denim not that flattering. While they said the jeans were comfy and stretchy, they fit awkwardly and seemed to be “designed for a straight-size body and sized up for a plus-size body.” @lovemiche_ in Good Legs Crop Blue010 #goodsquad #goodlegs Makeup: @milk @milkmakeup Hair: @jenatkinhair Styling: @monicarosestyle A photo posted by GOOD AMERICAN (@goodamerican) on Nov 21, 2016 at 6:11pm PST One of the other women said she would need to order a size 0 instead of her normal size 2 because of what she calls “vanity sizing.” “The sizing is also weird. They fit me through the thigh, but the waist is absolutely massive.” It’s true that women sometimes need to buy different sizes depending on the brand of jeans, but inconsistent sizes can make ordering a pair of Good American denim a bit difficult as the line is only sold in select Nordstrom stores. Good Cuts Blue015 is one of @khloekardashian's favorite styles of the season, visit goodamerican.com/khloes-faves to shop all of her must-have pairs—link in our bio! #goodsquad #goodcuts ✨ A photo posted by GOOD AMERICAN (@goodamerican) on Nov 25, 2016 at 9:46am PST Besides the issues with sizing, the women were a bit taken aback by the pricing— Khloe’s jeans range from $149 to $215 a pair— and how “cheap” the material seemed to be. “That said, the holes in the front look like a cheap DIY.” The ladies even went as far as to compare the quality of Kardashian’s Good American denim to that of Forever 21. “To me, these are basically jeggings. TBH, the quality is no better than Forever 21.” They expressed concern over how well the jeans would survive the washer and dryer since the material is so thin, however, not everyone had negative experiences with the Good American brand. A group of women over at People magazine also got in on the Kardashian jean hype. According to their reviews, they were ready to join Khloe’s “Good Squad” after trying on a few styles from her denim line. Brittany, a “denim tester” working with People, tried on a pair of “Good Legs” and only had great things to say about Khloe’s brand. Unlike the women at Revelist, Brittany loved the material. We've restocked some of your favorite styles at goodamerican.com ????????@khloekardashian is all smiles in Good Legs Crop Blue010. #goodsquad #goodlegs A photo posted by GOOD AMERICAN (@goodamerican) on Nov 28, 2016 at 7:47am PST “I love the high-waisted cut and the material is so comfortable they actually feel like jeggings, without looking like jeggings.” While Brittany had no complaints, one of her cohorts, Sharon, did echo Revelist‘s thoughts on the awkward sizing. “However, even as comfortable as they were, they didn’t fit exactly right on short gals like myself.” Sharon said not only was the smallest size too long for her petite figure, but the waist was also too big. This could be a reference to the “vanity sizing” Kardashian is being accused of with her Good American line. The People reviews continue to be more of the same as the women talk about how the distressed style of Kardashian’s seems to make them look inexpensive despite the hefty price tag. However, the women at People loved how comfortable the stretchy material felt and how the high-waisted style tucked in their tummies. One reviewer said she was in love with Kardashian’s denim line as soon as she tried on a pair as it’s hard for her to find the perfect jeans for her height. “These pants truly are all my denim dreams come to life.” It’s mixed reviews from two groups of women that featured different sizes and body shapes, but there are a few things they all had in common. Perhaps Khloe will see these reviews and make a few changes to her Good American line to ensure it’s continued success. [Featured Image by Alberto E. Rodriguez/ Getty Images]

Kendall Jenner's Fashion Risks: Goes Goth, Frees The Nipple, And More

Kendall Jenner has been taking on some huge fashion risks lately. The 20-year-old supermodel is used to showing off her body. So, it’s not entirely surprising to hear that Kendall recently freed the nipple when she was out and about in New York City. Kendall Jenner just revealed that she still doesn’t feel comfortable with the paparazzi following her every move. Shortly after she was seen showing off her nipples and her nipple piercing while with her BFFs Gigi Hadid and Hailey Baldwin, Jenner took to her website and app to express her frustrations with being young and famous. “Living in the public eye can both build and test your confidence at the same time. Everything I do, everything I post and every picture that’s taken of me is judged by everyone. Getting papped all the time and having my picture posted everywhere is not always fun. And not every picture is going to be a good one. I make a weird face or turn the wrong way and, of course, that’s the one they’ll use! Those can be hard to look at, and they don’t always make me feel the best.” However, Kendall Jenner looked pretty fierce on Tuesday, June 21 when she walked the streets of New York with her model friends. Kendall may or may not have accidentally flashed her nipples in the super-sheer black off-the shoulder top that she wore with high-waisted, light-wash denim jeans and an olive green jacket. She finished off her look with black patent leather Kenneth Cole Crystal boots, a black choker, dark aviator sunglasses, and a black chain strap handbag. Here’s a SFW look at Kendall Jenner’s outfit. ???????????????? A photo posted by Kendall Jenner (@kendalljenner) on Jun 21, 2016 at 4:16pm PDT Meanwhile, Kendall’s friends were also spotted wearing head-to-toe black looks. Gigi wore a black short-sleeve T-shirt with a black Hermes belt and flared jeans. She finished her look with a black mini bag, a black choker, dark round shades, and Stuart Weitzman Zepher booties. Kendall Jenner was chillin’ like a villain but something else stole the spotlight. Let @DaxHolt explain.https://t.co/ZwhkKGxM1N — TMZ (@TMZ) June 22, 2016 .@KendallJenner, @GiGiHadid, and @haileybaldwin had a blast together tonight in NYC! https://t.co/8ZwveRLG20 pic.twitter.com/wHNc64uamZ — Just Jared Jr. (@justjaredjr) June 22, 2016 Gigi, Kendall Jenner and Hailey Baldwin out and about in New York, June 21st. pic.twitter.com/7QgyVfH8cS — Gigi Hadid News (@GigiHadidsNews) June 22, 2016 As for Hailey, she missed the memo on wearing jeans. Instead, she opted for a little black dress with a peek-a-boo hem, dark sunglasses, a black leather handbag, and black platform boots. A video posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Apr 16, 2016 at 6:35pm PDT Of course, Jenner also showed off her new accessory – her nipple piercing. She previously showed it off on Kylie Jenner’s Snapchat (above) back in April at Coachella. Jenner also took to her website/app to explain her reasoning for the racy new jewelry. “Having my nipple pierced isn’t really something I make a big deal of, but I think people are obsessed with the topic because it seems so unexpected of me. Before I even decided to go for it, I just liked showing my nipples through some of my outfits; there’s something understated, yet about it.” The reality star also went goth in her new fall/winter 2016 campaign for Marc Jacobs. It’s hard to recognize Kendall in the new photos taken by David Sims. Kendall is seen rocking bleached eyebrows, crimped hair, black platform boots, and plenty of black eyeliner. Check out Kendall’s startling new look in Marc Jacobs’ Instagram post below, in which the designer refers to her as a “supermodel.” She joins a long list of Jacobs’ muses, including Cara Delevingne, Courtney Love, Marilyn Manson, and Missy Elliott. KENDALL, Supermodel I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show. Katie Grand invited her to come by the studio for a brief introduction before she was photographed for the model boards. At the time, I knew very little about Kendall… As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire. During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely). Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident and just as enthusiastic and excited to be doing the show as if it was her first one. For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring. Photographed by David Sims for our Fall ’16 ad as a Goth Goddess is the sweet, kind and ultimate professional, Kendall Jenner. A photo posted by Marc Jacobs (@themarcjacobs) on Jun 22, 2016 at 4:13am PDT Kendall Jenner took another fashion risk earlier this week. She found a remedy for those days when you claim you have nothing to wear. Instead, you can look to your boyfriend’s closet or your oversized T-shirt that you wear to bed or the gym. You can turn it into a dress like Jenner did in another recent sighting. Kendall Jenner wore an oversized t-shirt as a dress (and looked amazing): https://t.co/ELkPl3Xo9A pic.twitter.com/hl3H4nJipa — Teen Vogue (@TeenVogue) June 22, 2016 She kept it cute and casual when she was spotted leaving a gym with Hailey Baldwin. Kendall was photographed wearing an oversized camouflage print T-shirt underneath a denim jacket paired with her dark aviator sunglasses and black chain strap bag that she wore with that racy shirt. This time around, however, Jenner topped off her look with a top knot and white canvas sneakers. If you want Kendall’s shirt, you can get it for a cool $120, according to Teen Vogue. What are your thoughts on Kendall’s street style? Would you take it or leave it? Let us know in the comments section below. [Photo by Tristan Fewings/Getty Images]

Damn Daniel: How To Achieve His Style

“Damn Daniel”, the internet has been stormed by these crazy memes after a video went viral showing a teenager wearing different outfits that are loved by his friend.

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Daniel Lara became a huge internet sensation after a video made by his friend, Joshua Holz, showed his amazing fashion style. The two are students of Riverside High School in California.

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Daniel debuted in a 30-second video posted on Twitter on February 15 by his friend Josh. The video captured by Josh shows Daniel walking around, smiling, looking cool and showing off his outfits. Josh, is amazed by Daniel’s swag, can be heard complimenting his friend by exclaiming, “Damn, Daniel!” Josh seems to especially love it when his bud comes to class “back at it again with the white Vans.”

The crazy voiceover saying “Damn Daniel” is being loved by the internet and so is the teenager’s fashion sense.

Here’s how to achieve Daniel’s fashion style:

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Daniel’s VANS sneakers is a must have to get the cool looks. The Vans high top Sk8-Hi sneakers is available for $60 on the Vans website. The site describes them as “legendary lace-up high top inspired by the classic Old Skool,” which have a durable canvas and suede upper, a supportive and padded ankle, and the company’s vulcanized signature Waffle Outsole.

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Then there is the VANS white-slip on sneakers which is available for $45.

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Additionally, those who prefer a lace-up model of the white sneakers can get the authentic for the same $45 price.

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Amazon Clothing Brand Launched ‘Quietly’: What We Know So Far

From an online bookstore to apparel market — Amazon is taking its online retailing business a notch higher after quietly launching its own in-house clothing brands, targeting to also compete in the fashion industry.

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In article published on CNN Money website, the online retailer launched seven in-house fashion labels that sell a range of apparel and accessories for men, women and children. Amazon also registered its new fashion brand trademarks in Europe through a Luxembourg-based subsidiary called Amazon Technologies.

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According to the CNN report, the trademarked brands are selling close to 2,000 items on the Amazon US with most of the apparel’s price range below $100. However, one would not notice that these brands are now under the electronic commerce.

Amazon has been gearing itself in entering the fashion business and partnerships for years. The report also said it has promoted in high-end magazines to become visible to fashion lovers.

The brands, based on a report of WWD.com, are: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro and Society New York.

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According to KeyBanc Capital analyst Ed Yruma as written on WWD.com report, the Amazon will use private label selectively, which should both enhance the offering and induce traditional apparel vendors to sell to Amazon.

The analyst also believes that the online retailer’s move to apparel could help the company boost profit and contribute at least 25 cents to earnings per share in 2017, WWD.com story said. KeyBanc places the company’s 2017 earnings at $9.36 a share.

But the question now is, will Amazon be a contender in offering basic fashion? Well, according to WWD article, experts think so.

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Experts seem to agree that Amazon is well poised to be a significant contender in offering basics and fast fashion, which would allow it to both take advantage of gaps in its assortment from outside vendors and make considerably higher margins, the report stated.

The Amazon, however, is yet to confirm its initiative, as it declined to talk more to CNN Money and WWD.com.

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Paris Fashion Week Proves Once More Why The City Of Light Is The Fashion Capital Of The World

Paris Fashion Week has brought fashion-lovers the very best of the world of couture and reminds once again why Paris truly is the fashion capital of the world. The very definition of chic, the pieces by some of the world’s most notable fashion houses and designers have emerged onto the runway and easily taken onlookers’ breath away by the pure genius and beauty that has been presented. Balmain brought the wild to the runway, while Dior selected a quirky yet sweet tone with their respective Spring/Summer 2017 collection. Chloe ensembles melded bohemian relaxation with elegance and grace, while Lanvin ensured that the collection was fierce yet luxurious, for any fashionista seeking to add a bit of an edge to her wardrobe. Lastly, Marie Elie drew on a muse reminiscent of the romantic era with pieces designed to ensure chic appeal at any fine occasion. .[Photo by Pascal le Segretain/Getty Images] [Photo by Pascal Le Segretain/Getty Images] [Photo by Pascal Le Segretain/Getty Images] The Spring/Summer 2017 collection by Balmain, designed by Olivier Rousteing, creative director for the luxurious fashion house, makes it easy to see why the couture by the brand is so sought after by the likes of Kim Kardashian and Kylie Jenner. The entire Kardashian-Jenner clan has been spotted donning Balmain on various occasions, and it’s simply because of the fact that the pieces by Rousteing absolutely scream luxury and appeal. The latest collection did not disappoint and continued to establish the fashion house as being the go-to mecca for those who want to push the boundaries with their style. The prints were straight from the wild in vibrant yet deep hues paired with sumptuous textures. The New York Times shares about the collection that was just revealed during the week that is the pinnacle to the world of fashion. “Balmain is expensive — the company, and the clothes. Rousteing’s atelier is sewing together slithers of python, rhinestone-embellished minidresses and gold knitwear. That knit now makes up 30 percent of the collection, Rousteing says, so we see a lot of it on the runway. We see a lot of everything, actually: Rousteing’s collection is 80 looks, one of the largest on show during Paris fashion week. He isn’t a designer who does things by halves.” Dior’s reveal was a mix of quirky and feminine. The collection is the first by the new creative director of women’s wear for the fashion house, Maria Grazia Chiuri. The designer relays to the Financial Times about the inspiration for the collection that melds softness and strength in the form of fashion. The talent noted that by this point in her life, at the age of 52, she knows what she likes and what she doesn’t like. she was certainly always a fan of the newsprint dress from the hit show and the City. “I know what I like and what I don’t like. I like the sign of the star, so why not? And I love also the cut that Slimane used in the denim, so I used that. I love John Galliano’s newsprint dress that Carrie Bradshaw wore in in the City. And the saying ‘J’adior’ is a sentence that my generation will always have in mind.” [Photo by Jacopo Raule/Getty Images For Dior] The Chloe collection was a fabulous mix of bohemian-relaxation meets elegantly chic, while Lanvin rounded out the notable shows with a luxurious, yet edgy appeal. [Photo by Pascal Le Segretain/Getty Images for Chloe] [Photo by Thierry Chesnot/Getty Images for Marie Elias] [Photo by Pascal Le Segretain/Getty Images for Lanvin] Marie Elias stood out with a collection that seemed to draw on a time long ago, perhaps reminiscent of the Romantic era, with lace and corsets to make up pieces fit for any luxurious occasion. Thus far the reveals at Paris Fashion Week have been remarkable and the celebrities have come out for the biggest occasion the world of fashion has to offer. [Feature Photo by Pascal Le Segretain/Getty Images for Balmain]

Taylor Swift: How To Score Her Gym Look Even Though It's Sold Out

Taylor Swift turned heads when she made her first appearance since the 2016 Met Gala. The 26-year-old pop star stepped out of hiding to run some errands and head to the gym. According to Celebuzz, Taylor Swift was spotted rocking a athleisure look in Los Angeles. Swift was papped leaving the gym wearing a Victoria’s Secret Plunge Sports Bra, which only costs $20. She paired her super revealing sports bra with a gray Brandy Melville zip hoodie, black Lululemon leggings, and neon orange Nike sneakers. Swift also wore a pink and black Burberry backpack on her shoulder and wore translucent shades over her eyes. Update : Taylor today – #followme #likeforlike #gaintrick #followtrain #gaintricks #gainpost #gainparty #gainlikes #instafollow #tbt #tagsforlikes #love #instapic #photooftheday #l4l #f4f #selenagomez #Selenators #selenator #selenamariegomez #selena #revivaltour #taylorswift #swifties #swiftie A photo posted by taylor swift (@adorabletaylorswift) on May 25, 2016 at 10:00am PDT The platinum blonde pop star was seen running errands in Los Angeles and Beverly Hills. Before hitting up the gym, Taylor spent the afternoon buying craft supplies at Brick Art Materials and gardening supplies from Rolling Greens nursery. Taylor also stopped to take photos with fans. But everyone’s eyes were on her bust since it was popping out of her bra. Once the photos surfaced on the internet, fans took to social media to comment on Taylor’s bra while others wanted to know if she got breast implants. @JustJared Taylor slaying us with her cleavage #RIPme #Idieddead — Kenny Bunny (@TheJockBunny) May 25, 2016 @DailyMailCeleb I need this bra ASAP — Lauren (@SunsetSwift89) May 25, 2016 It looks like Taylor Swift got breast implants. — derek o’grady (@dereko1138) May 26, 2016 taylor got breast implants?? huh?? https://t.co/ckejcMHwoh — Lochness (@mythoughtsinatw) May 25, 2016 i can’t wait to read the “Did Taylor Swift Get Breast Implants?” article — K E L V I N (@cohesiveswift) May 25, 2016 lowkey wondering if taylor swift got a boob job — v (@0lddirtyvans) May 26, 2016 @marieclaire @Local4Lauren @taylorswift13 Did she get a boob job? — Matt Cooper (@coopdoggz) May 25, 2016 Unfortunately, the Victoria’s Secret sports bra she was seen wearing is already sold out on the Victoria’s Secret website, but it’s still available in VS stores across the country, reports The Huffington Post. The bra also comes in a variety of colors such as lime green and hot pink, but it’s likely that any of the styles won’t be around for very long. Teen Vogue has scrounged up some similar-looking bras from the lingerie brand. Other options include the Strappy Sports Bra ($25) and the Strappy Mesh-Trim Sports Bra ($20). If these sports bras happen to sell out, rest assure you can find some similar styles at the following stores. Check out the Teen Vogue article to see photos of the alternate options. Express Lululemon True & Co Live the Process Puma com Beyond Yoga This is also Taylor’s first sighting since her boyfriend Calvin Harris was involved in a scary car accident over the weekend. He was the passenger in a Cadillac SUV that was struck by a 16-year-old driver in a VW Beetle, according to The Daily Mail. Harris is said to be “doing better” after he was involved in the wreck. “Adam was a passenger in a vehicle that was struck in a serious collision last night in Los Angeles. He was examined by doctors and sustained a number of injuries. He has since been checked out of hospital and is now recovering. We wish all the other passengers involved in the incident a fast recovery.” According to the reports, the DJ was told to rest up and to watch his health even though he escaped the crash with a laceration on his face. It’s also been reported that Calvin is looking to get back to work this weekend. An inside source told E! News: “He is keeping an eye on his body to make sure he is 100 per cent this week.” The source then remarked that the first person Calvin contacted after the accident was his girlfriend Taylor Swift. “He didn’t want to alarm her. She was very caring when they connected on the phone when it initially happened.” What are your thoughts on Taylor Swift’s gym look? Did you happen to buy the bra she’s wearing? Sound off below in the comments section. [Photo by Mark Davis/Getty Image]